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Optimus SDA Family Design / Grundig - Arcelik
Name
Optimus SDA Family Design
Date
2022
Company
Beko Design
The Optimus series designed as a high-end product family reflects the quality feeling to the end user with its strong lines and professional appearance. Generally, the products have a design line that is free from unnecessary details and simplified as much as possible. All of the products are designed with details that make a reference to each other.
Each member of the product family has been produced with a form cut off from a metal cylinder. Generally, the functional parts of the products have been hidden to the upper and lower sections. Thus, it has been aimed that the overall appearance of the product family is clean.
The product family form consists of mono-block cylinder. The functional details have been hidden to the upper and lower parts of the metal cylinder body in all members of the family. This mono-block metal body has been shaped with the same line in all family member.











